How to Write a Stud Dog Listing That Gets Serious Inquiries

Dam owners browsing stud dog listings are looking for one thing above all: confidence that the dog they choose will contribute something excellent to their litter. Your listing either builds that confidence or fails to.

What Serious Dam Owners Are Looking For

Before writing a single word, understand your audience:

Experienced breeders want:

• Complete, verifiable health testing (OFA numbers they can look up themselves)
• Titles and working evaluations
• Producing record with references from previous dam owners
• Honest genetic information (not just the good results)

First-time or newer breeders want:

• Clear, accessible health information explained in plain language
• Confidence that the owner is knowledgeable and responsive
• Reassurance that the dog is good-tempered and approachable

Doodle and hybrid breeders want:

• Health testing from the purebred side
• Coat genetics (furnishings, curl, shedding)
• Size verification
• High-quality photos

Essential Elements of Every Stud Dog Listing

1. Clear, Accurate Title Include breed, key credentials, and location: "AKC Champion Golden Retriever Stud — Fully Health Tested — OFA Excellent — Colorado"

2. Health Testing — Be Specific, Not Vague Don't write "health tested." Write:

• "OFA Hip: Excellent (GR-12345E24M-VPI)"
• "OFA Elbow: Normal"
• "CAER Eye Exam: Normal (2024)"
• "prcd-PRA: Clear"
• "DM: Clear"
• "CHIC #12345"

Include the OFA certification numbers so dam owners can verify independently. Unverifiable claims are worthless.

3. Registration and Titles List all AKC/CKC/UKC registrations and titles. Explain abbreviations — not all dam owners know what GCH or OFA Excellent mean.

4. Stud Fee and Terms State the fee clearly. Describe what it includes (how many ties/services, repeat service policy, what the dam owner is responsible for).

5. Breeding Method Availability State clearly: Natural tie only? Fresh chilled available? Frozen available? Many dam owners are looking specifically for long-distance options.

6. Photos — Quality Matters Include:

• Standing stack (conformation-style photo showing structure)
• Head shot
• Natural activity photo
• If possible: photos of offspring

Blurry phone photos in bad lighting convey low effort. Good photos signal a serious breeder.

7. Coat Genetics (for Doodle/Hybrid Studs) Include furnishings result, shedding result, curl result. This is the #1 question doodle breeders ask.

8. Contact Information Your name, preferred contact method, and responsiveness expectation ("I typically respond within 24 hours").

What to Avoid

• Vague health claims: "Good health" or "parents health tested" is meaningless without specifics
• Exaggerating titles or qualifications
• Poor or no photos
• Not including the stud fee (many serious dam owners skip listings with no price listed)
• Listing a dog under 2 years with no health testing complete
• Using only kennel name and no OFA numbers

The One Thing That Sets Great Listings Apart

References. A sentence like "Previous dam owners are available upon request" or "Three litters produced — photos of offspring available" immediately signals a proven, serious stud dog operation. If you have offspring photos, include them. Nothing sells a stud dog like his children.

Summary

A great stud dog listing includes specific, verifiable health testing results (with OFA numbers), all titles and registrations explained clearly, photos that show the dog well, transparent stud fee and terms, breeding method options, and — if available — offspring information and references. The listing that is most honest, most specific, and most complete wins the serious dam owner every time.