What to Include in a Stud Dog Listing Profile (That Actually Gets Bookings)

Most stud dog listings fail for the same reason: they don't answer the questions serious breeders are asking. A great stud dog profile isn't just a description — it's a trust-building document that pre-qualifies inquiries and positions your stud above every other listing in the results.

The Non-Negotiables (Without These, Breeders Will Skip You)

1. Health test results, clearly listed

Don't just write "health tested." List the specific tests:

Breeders who are serious about their program will not contact you without knowing the health testing. Putting it in the listing means you only hear from people who want what you're offering.

2. Registration and pedigree information

Include the registry (AKC, UKC, CKC), the dog's registered name, and his registration number. Serious breeders will look him up — make it easy. Three to four generations of pedigree is ideal.

3. Adult weight and height

State his actual adult measurements. "Medium sized" tells no one anything useful. "52 lbs at 24 months, 22 inches at the shoulder" is specific and useful for dam owners matching size.

4. Breeding method offered

Be explicit: natural tie only, AI (fresh), fresh-chilled semen shipped, frozen semen available. Many dam owners are looking for long-distance options. If you don't list this, you're invisible to out-of-state breeders.

5. Stud fee and what it includes

State the fee clearly. Note whether the fee includes one attempt or multiple, and whether return service is provided. Breeders who have been surprised by additional fees mid-process do not rebook.

What Separates Good Listings from Great Ones

Photo quality: Use a well-lit, professional-looking photo of the dog standing naturally — showing his structure, coat, and expression. Include a close-up of the face and a full-body shot. Poor photos cost you bookings regardless of how good the dog is.

Proven sire status: If he has sired previous litters, say so and include the approximate litter size. "Has produced 5 litters averaging 6 puppies" builds more confidence than "available for stud."

Titles and certifications: Any AKC title, herding title, sport title, CHIC number, or show win. These signal that the dog has been evaluated by a third party and passed.

Temperament description: Not "great temperament" — something specific. "Confident and social, easy to work with at the appointment, no aggression history."

Availability and scheduling note: Are you only available certain months? Do you require progesterone confirmation before scheduling? Say so. It sets expectations upfront.

What to Leave Out

Response Time Matters

The fastest response to an inquiry gets the booking in most cases. Breeders timing their dams with progesterone are often working on a 48–72 hour window. If you take 4 days to respond, the booking is gone.

Set up notifications so you see inquiries immediately, and have a template response ready that asks for the dam's breed, health tests, and progesterone timing. This shows you're professional and filters out casual inquiries in one message.